Jeff Mac is a crusty industry veteran with more time in the AV and retail trenches than he cares to admit. 5 years in retail were followed by time served at SADiE, Yamaha Pro Audio and Mackie Designs before co-founding Techrep with Ted Bahas in 1998. Running Techrep for almost 20 years has also afforderd work with some of the best brands in the business.
Ted Bahas is 33 year industry veteran. Before starting Techrep Marketing with Jeff Mac he has worked at Guitar Center, Digidesign and Sonic Solutions. He also worked 5 years in Nashville outfitting studios with custom audio systems. Ted’s core skills have allowed Techrep to thrive in working with industry stalwarts.
Joe de Bie has worked in the industry for 17 years starting with Joe Meek (Ted Fletcher), later becoming the founder and MD of Synthax Audio (UK) Ltd responsible for taking the RME brand to the UK market. Since leaving Synthax Joe has worked with up and coming brands and helped them get established globally through his extensive network of contacts.
FSI HAS BEEN ESTABLISHED AS A BRAND MANAGER OF PRO-AUDIO AND RELATED EQUIPMENT WITH A TRUE GLOBAL REACH, OFFERING DISTRIBUTION AND MARKETING SERVICES TO BRANDS IN THE USA AND INTERNATIONAL MARKETS.
Three industry veterans (Jeff Mac, Ted Bahas and Joe de Bie) founded FSI by combining their many years of experience in the industry, to form a company with true global ambitions. FSI offers brands a distribution solution not just for Europe, but for the US and rest of world combined!
For European brands, accessing the US market and hitting the ground running has traditionally always been hit and miss with more failures than successes. FSI removes the obstacles and barriers to entry by providing a one stop solution with an envious reputation as one of the most professional organisations in this industry.
For US brands looking to extend their reach globally, FSI has the solution. With our extended network of trusted and long established distribution partners across the rest of world, coupled with strategic and relevant marketing activities, we maximise opportunities and streamline the entire sales and fulfilment process, thereby removing the time consuming and expensive need for manufacturers to source, develop and maintain their own distribution model and all the resources which are required to achieve this.
For all brands, FSI offers a single cohesive point of connection for global brand management and sales to allow a manufacturer to focus on creating the best products possible.
The three founding members have together represented an enviable list of brands, giving them a unique insight and advantage in this ever changing industry, such as:
QSC - Sennheiser - RME - JoeCo - Presonus - Universal Audio - Warm Audio - Neumann - Genelec - Manley - Softube - Vicoustic - Arturia - Switchcraft - JoeMeek - Hear Technologies - Drumagog - Switchcraft - Luminex - KanexPro - Violet Design - True Systems - Point Source Audio - ProSoCoustic - Mic W - Sonuus
FSI have an experienced team both sides of the Atlantic offering an extensive range of services to the manufacturer as part of the Brand Manager package. We work with the leading brands in our industry as well as startup companies who offer new and innovative products. We believe in combining a high level of technical knowledge with a commitment to service for our dealers, consultants, manufacturers, distributors and end users.
FSI is the perfect choice if you are looking to expland your business globally but are not sure how to do it or who to talk to.
Contact us today and let us guide you through the process.
Call now and let us build your brand
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